In today's fast-paced tech world, business owners face new challenges in keeping their brands visible online. While Google still dominates global search with over 91% market share (Statista, 2024), the rise of AI—especially chatbots like ChatGPT—is reshaping how customers gather information. This article breaks down step by step how the SEO ecosystem is evolving and what you need to do to stay ahead.
According to Statista 2024, Google processes over 8.5 billion queries daily. At the same time, AI chatbots such as ChatGPT, Bing Copilot, and Perplexity AI are becoming alternative sources of information.
Statista, Global Search Engine Market Share, maj 2025
Not every customer behaves the same online. Younger generations primarily use smartphones and chatbots, while older ones still prefer computers and traditional search engines. Understanding these differences allows for better content targeting.
This way, you can tailor your marketing efforts to specific customer groups and increase effectiveness.
In the report “How Search Behaviors Are Changing” by HubSpot (August 2023), it’s noted that 9% of all consumers prefer using AI chatbots over search engines, and additionally, 29% of younger generations (Gen Z + Millennials) look for information on social media platforms instead of traditional search engines.
According to StatCounter, as of May 2025, Google controlled around 89.6% of the global search engine market, while its closest competitors—Bing and Yandex—held approximately 4% and 2.5%, respectively.
Many business owners now notice that when they type a query into Google, an AI-generated answer often appears first. This is called an AI Overview. It's convenient for users—but can reduce website traffic.
Google and Bing have introduced AI Overviews/SGE, which deliver instant answers without users clicking through. This can reduce CTR by 20–40%.
Tip: Write clearly, format content intuitively, use semantic NLP and structured data (schema + links) to make your content eligible for AI display
Not every query is informational. Some are transactional—users are ready to buy. AI isn’t yet as effective here, making these keywords a prime SEO opportunity.
Focus on purchase-intent keywords like:
"Best CRM for enterprises" or "Top security company in London"
These still generate high click-through rates and conversions.
Younger users increasingly prefer asking questions via chatbots (like ChatGPT) instead of typing into Google. Why? They get fast, conversational responses.According to Salesforce, over 58% of customers expect brands to be available via AI 24/7.
Use this shift in two ways:
Optimize your content so it's cited by AI tools.
Add chatbots to your site to increase conversions and handle questions instantly.
More and more users are ending searches without clicking any links. They get their answers directly in Google results. This is known as zero-click search.According to SparkToro, up to 65% of Google queries result in no clicks.
To stay visible:
Format short, direct answers
Use H2-H3 headings
Provide structured data (tables, lists, citations)
Chatbots may miss your content due to technical issues. Don't lock the doors!
Common errors:
No sitemap
No schema.org structured data
Missing meta tags or ALT text
Run a technical SEO audit to ensure AI tools can "see" your content just like Googlebot does.
Presenting products online differs from services:
Products: AI handles comparisons, reviews, specs—optimize structured data (e.g. schema.org/Product).
Services: Rely on trust—use case studies, expert content, and social proof.
For services:
Focus on E-E-A-T
Use expert-authored blogs, testimonials, and case studies
For products:
Emphasize product descriptions, attributes, pricing, reviews
Add structured data and local SEO
Don’t know where to start? Start with a professional audit:
Keyword analysis
Technical issues
Visibility in AI/chatbots
Site speed and UX
Use tools like SEMrush, Ahrefs, or Screaming Frog—or hire an agency.
Reminder: SEO is a process, not a one-off task.
👉 Book Your Free SEO Audit Today
To help AI tools like ChatGPT understand your business:
Use structured formats (e.g. JSON, schema.org)
Organize content into thematic blocks
Ensure content is current and publicly accessible
Example: Prepare a "Company Information for LLM" file with services, contact info, FAQ, and portfolio links.
Your audience is on multiple platforms—Google, social media, chatbots. Your brand must be too.
Combine SEO with:
Video content
Social media
Email marketing
PR and media mentions
Google evaluates credibility based on:
Who authors your content
Where it's cited
How authoritative and trustworthy it is
E-E-A-T stands for Experience, Expertise, Authority, Trust.
Invest in:
Quality authors
Expert content
Media backlinks
Video content
E-E-A-T: Ensure content is credible, expert-led, and experience-based.
Professional SEO Audit: Know your strengths and weaknesses.
AI-Ready Structure: Bots need structured data, sitemaps, schema.
Brand Reputation: Build trust through external citations, reviews, and consistency.
2025 brings a revolution in how people find information. Google remains dominant (~90% market share), but AI and chatbots are rapidly becoming essential channels.
Classic SEO isn’t enough anymore.
You need to:
Be visible to AI
Invest in content quality
Ensure technical accessibility
Show up across channels
Warning: AI can deliver false or incomplete info if not trained correctly. That’s why:
Publish consistent, reliable data online
Maintain brand info in reputable directories
Own your digital presence
SEO in 2025 isn’t a cost—it’s an investment in your business future.
👉 Ready to start? Begin with an audit and build your strategy step by step.